How to Identify Your Reader

Have you heard that it's important to know who you're writing your nonfiction book for, but you aren't sure how to identify who, exactly, that is?

Do you have a "gut feeling" that there are people out there who will benefit from — even love — the book you're writing, but beyond that, you don't want to take the time to drill deeper?

Do you think that if you keep thinking about an audience that is as broad and wide as possible, you can't help but hit on a few readers that will really like your book?

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The Problem:

It's one of the biggest mistakes writers of all genres make, including those writing nonfiction.

They don't do the work to identify their ideal reader. And then they wonder why they hear *crickets* when they finally publish their book.

By trying to write and publish a nonfiction book that appeals to as many people as possible — they end up with one that appeals to no one.

The Solution:

Drilling deep into who your ideal reader is is one of the most important pieces of front-end planning work you can do for your book.

Nonfiction authors that enjoy the most success know exactly who the reader is that will most benefit from what they've got to say.

They can describe their pain points and challenges, they know their age, education level, where they live and work, and what their hopes and dreams are.